NoblogSSP and Yield Manager/Optimizer
2010.05.05
Hello Everybody.
Now Japan has May holidays. Almost all companies are off from 1th to 5th May.
We can see people enjoy sunny day at cafe and so on. We added the photo
of cafe at Shibuya, TOKYO.
By the way, we can see the picture of Ecosystem of Display advertising here.
http://bit.ly/b1rM1G
The figure is really useful to understand Display ads ecosystem.
And, it seems that Mobile ads are still very early stage because
the Mobile is just categorized as "Mobile".
In this figure, we can find DSPs...
DSP (Demand-side platform) has already been famous in Display ads ecosystem.
And now, SSP (Sell-side platform or Supply-side platform) has become famous
since a few years ago. They know as Yield optimizer / manager, too.
We'd like to list up famous companies in this area as follows,
- Pubmatic http://www.pubmatic.com/
- Admeld http://www.admeld.com/
- Rubicon Project http://www.rubiconproject.com/
- Improve Digital http://www.improvedigital.com/
... they are using Pubmatic system for SSP
- Admeta http://www.admeta.com/
- Yieldex http://www.yieldex.com/
Most of them are PC based, but some start Mobile ads market.
For example Admeld has started Mobile Optimizer.
http://bit.ly/aKyH04
We think the future of this SSP/Yield Optimizer function for Mobile
has tremendous opportunities. It provide a lot of opportunities
to many companies...
Happy day!
NOBOT Global Marketing Team
Language of Japan
Kiyotaka KOBAYASHI
CEO of NOBOT Inc.
- In 1981,
- he was born in TOKYO.
- In 2004,
- he established IT venture and started import and sales of Coffee products and succeeded to open up channels to big mail order companies and media.
- In 2005,
- he established IN-THE-CUP Inc. and worked as CEO. He managed one of the Japanese biggest Coffee mail order site and the site handled 3000 items. He also took part in around ten new business developments such as Human resource, Education, Entertainment and Internet businesses.
- In 2009,
- he launched NOBOT Inc. and works as CEO.
and Global Marketing team
Global research and marketing team specialized in IT, Mobile, ads and so on.
